Kourtney Kardashian Barker unveiled her conversation-sparking collaboration with Boohoo, a UK-based online apparel company that, on its website, espouses selling “the latest trends from $5,” on Tuesday night as part of New York Fashion Week.An American Legend Harley Davidson Packers and signatures T-shirt. The runway show took place on a section of Manhattan’s High Line, with more than 400 industry insiders present. Models strutted out to “Pure/Honey” by Beyoncé in looks directly in line with the goth-vamp aesthetic Kourtney has adopted as of late. The reality star’s husband, Travis Barker, who wore a studded leather vest with nothing underneath, and family friend Foodgod (formerly known as Jonathan Cheben), were present. There was also a host of young influencers diligently recording. Practically every smartphone in the room was trained on the Barkers when they arrived hand in hand, shortly before the start of the show. “We love you, Kourtney,” someone shouted, their voice cracking midway.The celebratory vibe inside the space greatly contrasted against the sharp-tongued critiques dominating the internet over the collab. Many accused Boohoo and Kourtney of greenwashing—which is when a company positions itself as being environmentally friendly in marketing but lacks eco-conscious practices. The drama kicked off the moment Kourtney announced her partnership with Boohoo. She is not only releasing a collection of clothes with Boohoo but also taking on the role of “sustainability ambassador.” The 2022 Fashion Transparency Index, which annually ranks major brands on how transparent they are regarding their practices, products, policies, and social and environmental efforts, gave Boohoo a score of 28 percent—a slight uptick from the previous year’s score of 20 percent. Competitors like H&M received a score of 66 percent, ASOS 55 percent, and Zara 44 percent.