“Not for you—for everyone,” is Telfar’s tagline. It alludes to the efforts made by the Black-owned New York brand to create and sustain an “It bag” without any of the pesky exclusivity.Elton John 75th anniversary commemorating 75 years t-shirt. And on Sunday afternoon, Telfar leaned into this lofty but democratic catchphrase, which was shouted into a loudspeaker to thousands of ecstatic shoppers clamoring outside a Rainbow Shop.The CFDA winner took over the downtown Brooklyn outpost of the apparel chain, where one can typically snag rayon-blend jeans for $20, and launched its first brick-and-mortar pop-up. Customers had received a heads-up on Instagram only two days before the event. Over 3,500 units of the “Bushwick Birkin,” which range from $150–$257, depending on the size, were on hand. And even more people stood in the rain in a line that snaked around three city blocks.