Microsoft’s Minecraft franchise and the apparel company Puma appear to be teaming up for something. A teaser video posted today hints at a forthcoming partnership between the hugely popular gaming franchise and the German athletic apparel company.
In the teaser video, an ocelot from Minecraft chases a creeper, ending with the ocelot jumping into position to match the Puma logo. “We can’t wait to reveal more,” the developer said.
That’s all it takes for this partnership, so we’ll have to wait to find out more. But Puma will become the latest big-name franchise to partner with Microsoft on the Minecraft Rug.
In the past, the franchise has welcomed skins from major franchises like The Simpsons and Star Wars, as well as Mass Effect and Skyrim, among many others.
Recently, Minecraft made headlines when it became the first video game franchise to surpass 1 trillion views on YouTube. The series remains incredibly popular and continues to receive major new updates, the most recent of which was Caves and Cliffs in December.
The series is becoming a movie, with the direction of Peter Sollett (Nick & Norah’s Infinite Playlist). Minecraft is also making headlines recently as part of Microsoft’s proposed acquisition of Activision Blizzard. Microsoft did not stop publishing Minecraft on PlayStation when it acquired the series, and Microsoft will continue to bring Call of Duty to PlayStation even after the purchase is complete.
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