You Don’t Need Mixers To Enjoy Jim Beam’s Creamy New Holiday Drink

Holiday imbibing is all about cozy, creamy spiked beverages — from glasses of rum-laced eggnog, to boozy hot cocoa, to espresso martinis made with coffee liqueur. To honor this age-old holiday drinking tradition, bourbon specialists at Jim Beam have unveiled their creamiest product ever just in time for Christmas party season.

In a press release, the Kentucky-based company announced the debut of Jim Beam Bourbon Cream, a limited-time 15% ABV product that combines Kentucky Straight Bourbon Whiskey with sweet, velvety cream liqueur for a sweet boozy treat perfect for spiking your holiday beverages — or sipping straight over ice. Jim Beam calls their newest product “a rich, celebratory beverage best enjoyed with those who matter most,” adding that it’s “a perfect balance of delicious cream complemented by bourbon notes of vanilla, caramel and oak, making it the perfect drink to add holiday ‘spirit’ to all your gatherings this season.”

To celebrate the launch of their latest concoction, the world’s number one bourbon brand also unveiled a limited-edition “Get to the Good Stuff” holiday kit, packed with everything you need to “speed through the holiday formalities” and spend more time enjoying time with friends and family.

The limited-edition holiday pack is filled with fun items
The Jim Beam Fastest Board Game
Jim Beam

Interested in spending some bourbon-themed quality time with your family and friends this holiday season? The limited-edition Jim Beam holiday kits include The Fastest Board Game (which can be finished in minutes), see-through wrapping paper, a super-short holiday story book, and a guide to The Easiest, Quickest Recipes, which will make the most of your bottle of Jim Beam Bourbon Cream. This cocktail book includes recipes for seasonally appropriate beverages like Bourbon Cream Hot Chocolate.

The Get to the jim beam shirts will be available for $19.99 on Jim Beam’s website starting on December 7, while supplies last (only available to consumers of legal drinking age). The brand-new jim beam t shirt is now available at select retailers nationwide for a suggested retail price of $19.99, for a limited time only.

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